Agentia de advertising Leo Burnett a obtinut si premiul pentru Cea mai buna Campanie Integrata, pentru Ziua Barbatului.

Juriul, alcatuit din reprezentanti ai industriei romanesti de publicitate, a acordat, in total, 70 de premii unui numar de 15 agentii, la gala "10 ani de creativitate romaneasca".

Dintre agentiile care au participat la eveniment se numara Gavrila&Asociatii, GMP Advertising, Graffiti BBDO Bucharest, Grey-G2 Romania, Leo Burnett Group, Lowe&Partners, Next Advertising, Odyssey Communication, Ogilvy Group Romania, Papaya Advertising, Propaganda, Publicis, Right Media, Saatchi & Saatchi Romania si Webstyler.

Cele mai premiate branduri au fost: Altex, Antipa, Bergenbier, Bucegi, Furazolidon, Prigat, Rienergy, Timisoreana si Western Union.

"10 ani de creativitate romaneasca" este un eveniment organizat de The Institute si Uniunea Agentiilor de Publicitate din Romania (UAPR), in colaborare cu Art Directors Club Romania (ADC*RO).

Cele mai importante premii ale serii au fost acordate pentru sase categorii.

Leo Burnett Group a primit pentru spoturile Batman si Starwars, realizate pentru Altex, premiul pentru cea mai buna reclama de televiziune, Best TV.

La categoria Integrated Campaigns, castigatoare a fost aceeasi agentie, pentru ”Ziua Barbatului” 2007-2011, realizata la brandul Bergenbier.

La categoria Online, premiul s-a dus la agentia de advertising Propaganda cu „Prima piesa de teatru pe Facebook” pentru Undercloud.

Publicis a primit cea mai buna reclama pentru radio pentru campania realizata pentru Politia Capitalei - „Text Kills”.
Best Outdoor s-a dus la Leo Burnett Group pentru „Dinozaurii” – realizat pentru Muzeul National de Istorie Naturala Grigore Antipa.

La categoria Best Print, nu a fost acordat nici un premiu.

Castigatorii celor mai bune reclame de televiziune din ultimii 10 ani

Gala 10 ani de creativitate romaneasca a premiat cele mai bune reclame tv in functie de categoriile de produse si servicii, si anume: Art, Culture, Media and Entertainment, Corporate, Durables and Other Consumer Goods, Financial, Banking, Investments & Insurance Services, FMCG – Cosmetics, Toiletries, Pharmacy and Household, FMCG- Food and Drinks, Social si Telecommmunication services.

 Iata mai jos lista castigatorilor:

Art, Culture, Media & Entertainment

Lucrare: Volanul
An: 2003
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director & Copywriter), Tudor Cuciuc (Art Director)

Art, Culture, Media & Entertainment

Lucrare: Afacereza
An: 2008
Agentie: Next Advertising
Echipa: Liviu David (Creative Director), Bogdan Muresanu, Mihaela Neatu (Copywriter), Mircea Mocanu (Art Director), Wanda Podgurschi (Client Service Director), Ruxandra Munteanu (Media Planner)

Art, Culture, Media & Entertainment

Lucrare: Balansoarul
An: 2004
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director), Carmen Tiderle (Copywriter), Stefan Vasilachi (Art Director)

Corporate

Lucrare: Masajul, Nimic, Vogatore
An: 2007
Agentie: Leo Burnett Group
Echipa: Emilian Arsenoaiei (Creative Director), Mihai Botarel (Copywriter), Ghica Popa (Art Director)

Durables and Other Consumer Goods

Lucrare: Cel mai mic pret din Romania – Halatul
An: 2005
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director), Claudiu Dobrita, Mihnea Gheorghiu (Copywriter), Stefan Vasilachi (Art Director)

Durables and Other Consumer Goods

Lucrare: Batman, Starwars
An: 2006
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director & Copywriter)

Durables and Other Consumer Goods

Lucrare: Bibeloul, Camasa
An: 2010
Agentie: Propaganda
Echipa: Andrei Tripsa (Creative Director), Tudor Pascanu, Vlad Tomei (Copywriter), Bogdan Moraru (Art Director), Daniel Gherghescu (Account Director), Corina Iovan (Strategic Planner)

FMCG – Cosmetics, Toiletries, Pharmacy & Household and pet care products

Lucrare: Salvati padurea!
An: 2005
Agentie: GMP Advertising
Echipa: Emilian Arsenoaiei (Creative Director), Andreea Bagita (Copywriter), Emilian Arsenoaiei (Art Director), Mirela Angelescu (Client Service Director)

FMCG – Food & Drinks

Lucrare: Cainele
An: 2005
Agentie: Leo Burnett Group
Echipa: Carmen Tiderle, Bogdan Naumovici (Creative Director), Irina Becher (Copywriter), Alexandru Icodin (Art Director)

FMCG – Food & Drinks

Lucrare: Pana de curent
An: 2002
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director), Lucian Urdea (Copywriter), Petru Cuciuc (Art Director)

FMCG - Food & Drinks

Lucrare: Piticarul
An: 2002
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director), Lucian Urdea (Copywriter), Petru Cuciuc (Art Director)

FMCG- Food & Drinks

Lucrare: Francezii, Le Birt
An: 2008
Agentie: Papaya Advertising
Echipa: Robert Tiderle (Creative Director & Copywriter), Dan Samoila (Art Director)

FMCG- Food & Drinks

Lucrare: Pregateste-te sa fii bogat! – Cheile, Bodyguard, Limuzina, Meniul
An: 2002
Agentie: Leo Burnett Group
Echipa: Bogdan Naumovici (Creative Director), Emilian Arsenoaiei (Copywriter), Tudor Cuciuc (Art Director)

FMCG - Food & Drinks

Lucrare: Tovarasa mea rusoaica
An: 2005
Agentie: Papaya Advertising
Echipa: Robert Tiderle (Creative Director & Copywriter), Dan Samoila (Art Director)

Financial, Banking, Investments & Insurance Services

Lucrare: Ghidul
An: 2006
Agentie: Graffiti BBDO Bucharest
Echipa: Ema Prisca (Creative Director), Adina Basag (Copywriter), Diana Cristea (Art Director)

Social

Lucrare: Razboiul copiilor
An: 2005
Agentie: Papaya Advertising
Echipa: Robert Tiderle (Creative Director & Copywriter), Dan Samoila (Art Director)

Social

Lucrare: Constructor, Defrisarea, Vanatorul
An: 2007
Agentie: Ogilvy Group Romania
Echipa: Razvan Capanescu (Creative Director), Dragos Ometita (Copywriter), Cezar Panait (Art Director)

Telecommmunication services

Lucrare: Zapp Share Free – Grupuri – Apa plata, Clanul, Frizeri, Politicieni
An: 2004
Agentie: Gavrila&Asociatii
Echipa: Alina Gavrila, Octav Gheorghe (Creative Director), Dan Popov (Copywriter)

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